Google is known for being tight-lipped about the inner workings of its ranking algorithm. Because of this, it is greatly important to listen to any information that they do release about it. The latest bit of information states that Google will now be favoring sites with “fresh” content. If your site is at risk of becoming stale, then
buying articles might be the best way to freshen up your site and keep it from being penalized.
The one factor that isn’t known is how long it takes for a site to be considered stale in Google’s eyes. Whether this means that sites will need to add content every day, every week, or every month is yet to be seen. It may be entirely possible that updating your site once a year will be enough.
There is also some speculation floating around the Internet how this new freshness factor might be relative to the update frequency of other similar websites. This theory suggests that if your competitors rarely update their content, then minimal updates could be enough to keep your site from becoming stale. On the other hand, if your competitors are frequently updating their content, then more frequent updates could also be required on your website.
Regardless of how freshness is determined, if you want to lessen your chances of being penalized in this latest update to Google’s ranking algorithm, then now’s the time to buy new articles for your site. Buying articles to be posted on your site will keep it from becoming stale, so you will be able to maintain (or even improve) your current position in Google’s search engine result pages.
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